Mistakes to Avoid

Violating any of these rules could result in you getting a less beautiful diamond than what you thought you were getting and paying more for it than you should have paid.

Nebraska Diamond keeps the diamond buying process transparent and easy. We are a member of the Jewelers Vigilance Committee, the industry’s recognized Guardian of Ethics and Integrity. Be assured that working one-on-one with our Certified Diamontologists will give you peace of mind as you make your buying decisions.

Rule #1

Never Buy a Diamond On The Basis Of How It Is Described On a Piece Of Paper

Rule #2

Never Buy a Diamond Sight Unseen

Rule #3

Never Buy a Main Diamond That Is Already Set In a Ring

Rule #4

Never Buy a Diamond Under Any Lighting Conditions Other Than Laboratory Grading Conditions

Rule #5

Never Buy a Diamond Marketed Under a Fancy Sounding Brand Name

Rule #6

Never Buy a Diamond From a Store Located In a Shopping Mall

How To Buy Diamonds

Nebraska Diamond is an Executive Member of the Diamond Council of America, the industry’s leading source of Diamontology education. Click here to learn How To Buy Diamonds »