Never Buy A Diamond From A Store Located In A Shopping Mall

The shopping mall is the most expensive place to do business ever created. Shopping malls typically base their rental charges on a percentage of the sales volume of their tenants. So, if a jewelry store in a shopping mall has to pay rent at the rate of 20% of its sales volume, this means that you could have paid 20% less or gotten 20% more for your money just by having the good sense to stay away from the shopping mall.

We’re pleased to announce that Nebraska Diamond will NEVER be moving to a shopping mall. Although a shopping mall might seem to be a more convenient location, by staying out of the mall we give our customers the kind of convenience they can take to the bank. Saving our customers money is just one reason why Nebraska Diamond totally dominates Lincoln’s engagement and wedding ring market.

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