Never Buy A Diamond Marketed Under A Fancy Sounding Brand Name
One of the most profitable marketing schemes in the diamond industry is to take an ordinary diamond, give it a fancy sounding brand name, market it to the public accompanied by a claim that it is the most brilliant, most beautiful and most perfectly cut diamond in the universe and then charge more for it. THE CLAIM IS PURE HYPE.
Branded diamonds are NOT superior to unbranded diamonds. Branded diamonds are more expensive than unbranded diamonds simply because they are supported by expensive marketing campaigns. Now you know the TRUTH!