Never Buy A Diamond Under Any Lighting Conditions Other Than Laboratory Grading Conditions
Typical jewelry store lighting consists of spotlights, chandeliers, counter lamps and showcase illumination. Such lighting has the following purposes:
a. To add artificial brilliance, fire and sparkle.
b. To make it more difficult to see flaws.
c. To make it more difficult to see poor color.
d. To create the illusion that an ordinary diamond is beautiful and brilliant.
NEVER buy your diamond under spotlights, chandeliers, counter lamps or showcase illumination.
INSIST on buying your diamond under laboratory grading conditions, that is, under 5000 Kelvin tubular fluorescent color corrected daylight bulbs.
Laboratory grading conditions have the following purposes:
a. To eliminate artificial brilliance, fire and sparkle.
b. To make it easier to see flaws.
c. To assure accurate observation of color.
d. To make certain you see exactly what you are getting with no surprises later.
Nebraska Diamond shows diamonds under laboratory grading conditions. At Nebraska Diamond, you will always see exactly what you are getting with no surprises later.